Avon Products, Inc. has announced new leadership changes, including a series of senior appointments in global brand marketing — and a new general manager for the Italy and the Mediterranean region. 

Anna Chokina has been appointed vice president, global brand marketing, Skincare and Personal Care, effective September 24th. 

Chokina joins Avon from L’Oreal Paris, where as general manager, Russia, she led the business to consecutive years of growth. She also oversaw successful brand strategy development and played a central role in making L’Oreal Paris the number one digital beauty brand in Russia. In addition, she worked at Procter & Gamble and PepsiCo.

Elena Degtyareva, currently vice president, Global Marketing Operations, will assume the position of vice president, Global Fashion and Home. In this role, Elena will be responsible for growing Avon’s fashion and home business, which currently delivers a quarter of Avon’s global revenue.

Degtyareva brings 20 years of experience working with beauty and fashion brands, in addition to her valuable knowledge and insight of Avon. 

Jonathan Myers, Avon’s chief operating officer, says, “We are excited for Anna to join the Avon team and for Elena to take on her new assignment. They each have deep category and beauty experience and will drive to restore growth in our categories. Further, these appointments are a testament to our commitment both to develop our winning category strategies and to drive operational excellence across all categories and regions as part of our turnaround plans. We are confident that these leaders will help Avon to better deliver fast-beauty to our Representatives and consumers and drive growth in core areas.”

Avon Appoints New General Manager to Drive Growth

Avon Products, Inc. has also announced that Marco Brandolini has been appointed vice president and general manager, Italy and the Mediterranean, (IMED), effective 1st September 2018.

Brandolini is an accomplished leader with significant experience in the direct selling industry. During his 13 years at Herbalife Nutrition, where he most recently served as EMEA VP of Sales & Marketing, Member Services and Technology, he has proven a track record of turning around sales performance and delivering growth (accelerating to 7.5% year on year in Q1 2018), through multi-channels, while increasing distributor retention through strong customer service. 

Brandolini was responsible for designing the regional marketing and strategy planning and maintaining relationships with key distributors. 

Miguel Fernandez, global president, says, “We are pleased to welcome Marco to the leadership team at Avon. Marco is a seasoned strategic, result-driven leader with a history of building high-performing direct selling businesses in Europe. Under his new leadership we look forward to driving growth across our European businesses.”

Brandolini adds, “This is an exciting time for Avon, and I am eager to join the team. What drew me to Avon…is its unique commitment to broadening its relevance and presence through engaging women with economic empowerment. I believe in Avon’s ability to drive value by best understanding the desires of its customers, empowering its representatives through its evolving digital technologies, and remaining focused on its commitment to delivering quality on-trend beauty products to customers. I look forward to working alongside the rest of Avon’s leadership team to build on these initiatives and drive growth throughout the Italian and Mediterranean region.” 

Photos: A selection of Avon’s hair care, bath & body and skincare products.